A group of people wearing Boise State clothing, which is orange and blue, with a title at the top, "Institute for Pervasive Cybersecurity" with the Boise State logo.

IN-HOUSE POSITION COVERING:

Website Refresh

Graphic Design

Email Marketing

Social Media Marketing

Event Planning

Campaign Management

LinkedIn Ads

Press Relations

CREDITS

Sticker Production: Anne Hottinger/ BSU OCM 

Photo: Bella Kohana, BSU OCM

Website Dev: BSU OCM

Sophos PR Distribution: Walker Sands, Mike Sharp/ BSU OCM

INDUSTRY

Cybersecurity start-up

IN-HOUSE POSITION COVERING:

Website Refresh

Graphic Design

Email Marketing

Social Media Marketing

Event Planning

Campaign Management

LinkedIn Ads

Press Relations

CREDITS

Sticker Production: Anne Hottinger/ BSU OCM 

Photo: Bella Kohana, BSU OCM

Website Dev: BSU OCM

Sophos PR Distribution: Walker Sands, Mike Sharp/ BSU OCM

INDUSTRY

Cybersecurity start-up

An image with a royal blue background, featuring two sketches of a logo showing the Idaho state capital, and a title that reads" Design/ A New Identity". The paragraph reads: " Connected to the Boise State ecosystem, the Institute for Pervasive Cybersecurity, a cybersecurity startup, needed a visual symbol to represent the program and hand out to students. The visual needed to be distinctly cybersecurity, while still staying within Boise State branding."
Photo showing a white sticker that says, "Institute for Pervasive Cybersecurity" with the Boise State logo, and cybersecurity icons in a circle shape. The sticker is rested on a blue notebook, alongside a blue pen alongside on a brown table.
Photo shows the back of a computer, with a multitude of stickers, including the two stickers created for the Insitute for Pervasive Cybersecurity and Cyberdome.
Photo showing a two blue stickers that says, "Institute for Pervasive Cybersecurity" with the Boise State logo, and cybersecurity icons in a circle shape. The sticker is rested on brown table.
Image of the state of Idaho, surrounded by different universities logos, with key cybersecurity icons and designs. This showcases the original Cyberdome design before being redone.
Sketches and mock-up designs of the Cyberdome sticker, featured on a royal blue background.
Title: "Design/ Round Two: Cyberdome. Paragraph: "With only one design representing the Cyberdome, it's multi-piece design limited its ability to represent the Cyberdome in the various assets needed to marketing the program. The most important pieces needed to remain: a cybersecurity connection, and the representation of Idaho.
Photo of two stickers of the Cyberdome, set on a open notebook on a brown table, with a Boise state pen sitting next to the stickers.
An orange background featuring a collection of social media graphics. Header: Design/ Building Assets for Growth. Paragraph: As a start-up, it was key to build various templates, structures and content to support output at a high level, whether through social media, email, event materials and more. Starting with the development of two stickers representing the Institute and the Cyberdome, asset development quickly expanded to graphics, banners, flyers and more.
An image with a royal blue background, featuring two sketches of a logo showing the Idaho state capital, and a title that reads" Design/ A New Identity". The paragraph reads: " Connected to the Boise State ecosystem, the Institute for Pervasive Cybersecurity, a cybersecurity startup, needed a visual symbol to represent the program and hand out to students. The visual needed to be distinctly cybersecurity, while still staying within Boise State branding."
Photo showing a white sticker that says, "Institute for Pervasive Cybersecurity" with the Boise State logo, and cybersecurity icons in a circle shape. The sticker is rested on a blue notebook, alongside a blue pen alongside on a brown table.
Photo shows the back of a computer, with a multitude of stickers, including the two stickers created for the Insitute for Pervasive Cybersecurity and Cyberdome.
Photo showing a two blue stickers that says, "Institute for Pervasive Cybersecurity" with the Boise State logo, and cybersecurity icons in a circle shape. The sticker is rested on brown table.
Title: "Design/ Round Two: Cyberdome. Paragraph: "With only one design representing the Cyberdome, it's multi-piece design limited its ability to represent the Cyberdome in the various assets needed to marketing the program. The most important pieces needed to remain: a cybersecurity connection, and the representation of Idaho.
Image of the state of Idaho, surrounded by different universities logos, with key cybersecurity icons and designs. This showcases the original Cyberdome design before being redone.
Sketches and mock-up designs of the Cyberdome sticker, featured on a royal blue background.
Photo of two stickers of the Cyberdome, set on a open notebook on a brown table, with a Boise state pen sitting next to the stickers.
An orange background featuring a collection of social media graphics. Header: Design/ Building Assets for Growth. Paragraph: As a start-up, it was key to build various templates, structures and content to support output at a high level, whether through social media, email, event materials and more. Starting with the development of two stickers representing the Institute and the Cyberdome, asset development quickly expanded to graphics, banners, flyers and more.
An orange background featuring a collection of social media graphics. Header: Design/ Building Assets for Growth. Paragraph: As a start-up, it was key to build various templates, structures and content to support output at a high level, whether through social media, email, event materials and more. Starting with the development of two stickers representing the Institute and the Cyberdome, asset development quickly expanded to graphics, banners, flyers and more.
Design featuring three screenshots of the website including "Closing the Gap" with a man sitting at a computer, "Protecting Idaho" with a royal blue background and key statistics, and "Success After the Cyberdome" with two pictures of individuals, highlighting alumni success stories. The text at the top left corner reads: Title: "Website Design/Highlighting the Cyberdome" Paragraph: "Despite the Cyberdome being the largest program within the Institute, the original website had little mention of the Cyberdome, what it did, or who it represented it. After the redesign, the website highlighted current Cyberdome students, alumni stories, and key metrics of the Cyberdome to attract both students and organizations."
Title: "Website Design/Highlighting the Cyberdome" Paragraph: "Despite the Cyberdome being the largest program within the Institute, the original website had little mention of the Cyberdome, what it did, or who it represented it. After the redesign, the website highlighted current Cyberdome students, alumni stories, and key metrics of the Cyberdome to attract both students and organizations."
Design featuring three screenshots of the website including "Closing the Gap" with a man sitting at a computer, "Protecting Idaho" with a royal blue background and key statistics, and "Success After the Cyberdome" with two pictures of individuals, highlighting alumni success stories.
Design featuring three screenshots of the website including "Closing the Gap" with a man sitting at a computer, "Protecting Idaho" with a royal blue background and key statistics, and "Success After the Cyberdome" with two pictures of individuals, highlighting alumni success stories. This image features screenshots of four press releases, titled "Boise State's Cyberdome Program Soars in First Year of Operation", "Boise State University Partners with Sophos", "Boise State Partners with Hyprfire" and "Boise State University Partners with Mars Suite to Address Emerging Cyber Threats, Demand for Cyber Talent".
This design is set on a royal blue background, showing three images and a title and paragraph. The three images show two LinkedIn ad campaigns, with a photo of five individuals standing outside in Boise State clothing, and one email, featuring a Boise State logo at the top. Title: "Martketing Campaigns/ Closing the Hiring Gap" Paragraph: "In order to add visibility to the Institute and the Cyberdome, a marketing campaign was run over two months to increase corporate partnership. This tapped into a common painpoint within the cybersecurity industry: employers on average spent six months training recent cybersecurity graduates. The Cyberdome solved this issue by providing students with real-life experience. Following a targeted ad and email approach, this campaign achieved a 56% open rate, 75K+ impressions and 307 clicks."
Title: "Event Planning/ Building a Cybersecurity Community" Paragraph: "Providing real-life experience for cybersecurity students remained a key priority for the Institute, which is why the Institute hosted events like Cyber Career Day, which provided career talks and networking opportunities with industry professionals from Deloitte, the FBI, St. Luke's and more. The Insitute also often partnered with local Treasure Valley events such as those hosted by the Idaho Technology Council, Boise Entrepreneurial Week and more." This features two images undeneath the title, featuring a group of people posing for a picture in front of an event space, with two banners saying "Cyberdome" and "Institute for Pervasive Cybersecurity." The second image features an open door with an event space behind, with a banner that says "Idaho Technology Council".
Title: "Press Relations / Partnerships & Promotions" Paragraph: "As the Institute expanded, so did the partnerships. The Institute parterned with several cybersecurity software firms, from the U.S. to the U.K., providing professional, industry grade software for cybersecurit y students to learn on before even graduating university.
This image features screenshots of four press releases, titled "Boise State's Cyberdome Program Soars in First Year of Operation", "Boise State University Partners with Sophos", "Boise State Partners with Hyprfire" and "Boise State University Partners with Mars Suite to Address Emerging Cyber Threats, Demand for Cyber Talent".
Title: "Martketing Campaigns/ Closing the Hiring Gap" Paragraph: "In order to add visibility to the Institute and the Cyberdome, a marketing campaign was run over two months to increase corporate partnership. This tapped into a common painpoint within the cybersecurity industry: employers on average spent six months training recent cybersecurity graduates. The Cyberdome solved this issue by providing students with real-life experience. Following a targeted ad and email approach, this campaign achieved a 56% open rate, 75K+ impressions and 307 clicks."
This design is set on a royal blue background, showing three images and a title and paragraph. The three images show two LinkedIn ad campaigns, with a photo of five individuals standing outside in Boise State clothing, and one email, featuring a Boise State logo at the top.
Title: "Event Planning/ Building a Cybersecurity Community" Paragraph: "Providing real-life experience for cybersecurity students remained a key priority for the Institute, which is why the Institute hosted events like Cyber Career Day, which provided career talks and networking opportunities with industry professionals from Deloitte, the FBI, St. Luke's and more. The Insitute also often partnered with local Treasure Valley events such as those hosted by the Idaho Technology Council, Boise Entrepreneurial Week and more."
This photo shows a group of individuals behind a table with a blue curtain, with two banners behind them that say "Cyberdome" and "Insitute for Pervasive Cybersecurity"
This photo shows a door opening up to a large event space, with a banner in front that says "Idaho Technology Council "Inspiring Innovation".
Scroll to Top